Finding and Managing Booking Agents
How do I Work With a Booking Agent?
Booking agents handle venue relationships and negotiate touring deals. Once you’re touring enough to justify it, having an agent frees you to focus on music while they handle logistics and negotiations. Understanding how agents work helps you maximize the relationship.
How Agents Work
Agents get paid commission on booking revenue—typically 15-20%. They leverage relationships with venue bookers to get you shows. Good agents know venues, have relationships, and negotiate better deals than you could yourself. They’re investment in your touring career.
Finding Good Agents
Ask other musicians for recommendations. Research agents specializing in your genre and level. Interview potential agents about their relationships and how they’d approach your career. Find someone who believes in your music and actively works to advance it.
Auf Wiedersehen, amigos.
