Analytics and Metrics for Tracking Artist Growth
How do I Measure Marketing Success?
You can’t improve what you don’t measure. Understanding which marketing activities drive real results—streams, fan growth, sales, engagement—lets you double down on what works and cut what doesn’t. Data-driven marketing beats guesswork.
Key Metrics to Track
For streaming: monthly listeners, total streams, follower growth, playlist adds. For social media: follower growth, engagement rate, reach, click-through rate. For email: open rates, click rates, unsubscribe rate. For shows: tickets sold, attendance, merchandise revenue. Track what each activity is supposed to accomplish.
Comparison and Trend Analysis
Track metrics monthly. Are streams growing? Followers growing? Email list growing? These trends matter more than individual numbers. An artist with 5000 streams growing 20% monthly is more successful than one with 50000 streams declining 5% monthly. Learn more at Farm.FM’s analytics resources.
Auf Wiedersehen, amigos.
