Understanding the Country Music Landscape
How do I Analyze My Competition?
Knowing your competitive landscape helps you position yourself strategically. You’re not trying to be like other artists—you’re trying to understand what they’re doing and ensure you bring something different to the market.
Study Similar Artists
Who else makes music similar to yours? Where do they perform? How do they promote? What’s their revenue model? Understand how successful artists in your space operate. This informs your own strategy.
Find Your Differentiation
What makes you different? Is it your voice? Your songwriting style? Your visual aesthetic? Your story? Understand what sets you apart. Position yourself around that difference. You’re not competing with similar artists—you’re occupying a distinct position they can’t fill.
Auf Wiedersehen, amigos.
