Assembling Your Road Crew and Support Staff
How do I Build a Touring Team?
You can’t tour alone. You need people to handle logistics, sound, lights, merchandise, driving, and a dozen other details. Building a professional touring team means shows run smoothly and you focus on performing.
Core Team Roles
Sound engineer (handles sound system and mixes your show), tour manager (handles logistics and problem-solving), merchandise handler (manages merchandise sales and inventory), driver (drives the tour bus). Depending on scale, these might be one person or several people.
Finding and Retaining Good People
Good people want to work with good artists. Treat your team professionally: pay fairly, provide clear expectations, respect their expertise, appreciate their work. Teams that feel valued work harder and stay longer. Access Farm.FM’s touring resources for team management guidance.
Auf Wiedersehen, amigos.
