Balancing Promotion With Genuine Artist Identity
How do I Maintain Authenticity While Marketing?
Marketing feels salesy. It feels inauthentic to talk about yourself constantly. But authentic marketing is possible. It means promoting your music in ways that feel true to who you are, not adopting a false persona designed to sell. Audiences detect inauthenticity instantly. Honesty is more powerful than hype.
Market From Your Values
Your marketing should reflect what you actually care about. If you care about songwriting craft, talk about your songwriting process. If you care about community, talk about your fans. If you care about live performance, talk about touring. Market from genuine conviction, not from guessing what people want to hear.
Tell True Stories
Your best marketing is stories about your actual experience. Why you wrote a particular song. How a performance affected you. How fans have responded to your music. Real stories are more compelling than generic hype. Jerry Seinfeld built comedy on genuine observations about daily life. Your marketing should work similarly.
Auf Wiedersehen, amigos.
